NEW Water News

2014 "NEW Watershed Champion" Named: High School Teacher Charlie Frisk for Leadership on Baird Creek Work

Mayor and County Executive Lauded for Water Quality Improvement Efforts

Robert Atwell of Nicolet Bank Presents a Gift for Water Education & Improvement

While California's drought rages on, Wisconsin enjoys an abundance of water - but faces a host of water quality impairment challenges, say water experts in Green Bay.

NEW brand, new attitude

The Green Bay Metropolitan Sewerage District (GBMSD) has adopted a new brand: NEW Water. GBMSD has proudly served NE Wisconsin for more than 80 years, serving the mission of promoting public health and welfare through the collection, treatment, and reclamation of wastewater. The organization will continue to be known as the Green Bay Metropolitan Sewerage District legally, and will continue to provide the same quality water treatment service customers have come to expect. This new brand complements a new attitude of viewing materials received as a resource to be recovered, rather than a waste with which to dispose. Further, NEW Water will be working closely with the greater NE Wisconsin community toward a common goal of clean water, an essential part of the quality of life in the watershed area. Clean water from wastewater was one of the greatest innovations of the 20^th century. NEW Water looks forward to Watershed Conservation & Stewardship being its signature contribution to the 21^st century.