Pollution Banner

Pollution prevention initiatives 

NEW Water employs a number of pollution prevention initiatives and collaborates with community partners in efforts to prevent contaminants from making it into our waterways.

PFAS (per- and polyfluoroalkyl substances)

NEW Water looking to partner on cost-effective pollution prevention 

You’ve likely heard about PFAS in the news as a “forever chemical.” PFAS are chemicals that are in everyday items including pizza boxes, dental floss, fast food hamburger wrappers, nonstick kitchen cookware, carpeting, and more. They are found in our waterways, in the air, and in the soil.

Currently, regulation of the water sector for PFAS is being discussed both regionally and nationally. Check out the article in League of Wisconsin Municipalities' March 2021 Water & Wastewater newsletter (pg. 15)  regarding PFAS regulation. 

As such, the Wisconsin DNR has asked water partners in the state to address this issue. NEW Water, the brand of the Green Bay Metropolitan Sewerage District, will be reaching out to area businesses and industries with a PFAS survey shortly, to assess where PFAS is used in Northeast Wisconsin. NEW Water seeks to partner together to navigate pending regulations to reduce this “forever chemical” at its sources.

As a regulator of area industries through its Pretreatment Program, NEW Water values partnerships with area industries to implement cost-effective pollution prevention strategies.

As such, participation in this survey is greatly appreciated.  If any questions on the survey, please contact NEW Water's Pretreatment Coordinator, (920) 438-1079.

Learn More Here >>


NEW Water has a Mercury Pollution Minimization Plan (PMP) to ensure proper disposal of mercury.  Mercury is found in many household items, including thermometers, mercury switches, and fluorescent lamps; and it's commonly used in dental amalgam for tooth fillings.

NEW Water requires dental facilities in its service area to install amalgam separators and follow the American Dental Association's (ADA) recommended best management practices for amalgam waste.  Amalgam separators can capture 95% or more of amalgam waste.

Household Hazardous Waste

NEW Water is a long-time partner and sponsor of the Brown County Household Material Recycling Facility (formerly the Household Hazardous Waste Facility). Examples of hazardous materials that can be disposed of at this facility include: antifreeze, mercury thermometers, used oil and oil filters. For more information please visit their website: Brown County Material Recycling Facility.

Medication Disposal

Unwanted and unused medication can contribute to environmental contamination, drug abuse and accidental poisonings, if not managed properly. Unused pharmaceuticals should not be flushed down the toilet - wastewater treatment facilities are not equipped to treat these materials. Collection events and drop boxes are available to ensure their proper disposal. To learn more visit: Brown County Medical Disposal Website (browncountywi.gov) or the Wisconsin Department of Health Services (DHS) Dose of Reality Website (dhs.wisconsin.gov)